Imagine your website performing to the best of its potential and suddenly one day traffic stops coming in. You clock it as a technical glitch and because you’re caught up in meetings and don’t pay much heed. Your half typed text to your developer also wasn’t sent because a client called and then you forgot.
Then your phone starts ringing and you find texts after texts from colleagues saying your website has been hacked. What? How? When?
Turns out, your domain expired and an opportunist found a way to capitalize on that by purchasing it. Remember when Google’s ex-employee bought the Internet’s most valuable domain for $12? The Internet giant had to pay $6,006.13 to get the domain back.
But why are we talking about this at all?
Because this has just happened to one of Pakistan’s top brands, Omoré.
No, we don’t sit and check every domain for every Pakistani brand to catch an operational fail. We came upon this announcement while researching for a competitor brand, and it left us wide-eyed. For a brand like Omoré, losing its domain is a pretty embarrassing loss. Aside from the cost and brand-image implications, losing your most important digital asset to someone who didn’t even bother to spell “sale” right is… sad.
Now see, we’ve all made mistakes and paid our price in client rants. This could be a human error too; COVID-19 has already made us lose our senses. But what will Omoré’s next step be? And what price will they have to pay to cover this loss? We’re anticipating their next step!
What do you think their approach will be?
